The 2026 SaaS Founder Marketing Report

What do SaaS founders really think about marketing?

Marketing is changing. AI is rewriting the rules, competition is growing, and founders are questioning where their budgets should go.

We're surveying SaaS founders to uncover what they really think about marketing, from its value and cost to the future of agencies and AI.

Your opinions will help shape the 2026 SaaS Founder Marketing Report.

20 questions
About 5 minutes
Anonymised findings
No names or contact details
Open to SaaS founders at any stage

Start the survey

We ask for your company website only to check respondents are genuine SaaS businesses. Individual answers will never be publicly attributed to a company, and results are published as aggregated, anonymised data. Read the privacy notice.